Master in Neuromarketing &
Customer Experience
Discover what drives customer choices and design experiences that leave a lasting impression.
+18% average salary increase after completing the master
01
Business Practice Lab with Amazon
02
30% Scholarships
available until
June 15th
03
Why study a Master in Rome Business School?
Flexibility
Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
International Faculty
Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.
Why choose our Master in Neuromarketing & Customer Experience?
1. Career Impact
+18% average salary increase after completing the Master. Our students work at companies such as Amazon and Unilever.
2. An experiential journey into neuromarketing.
During the Master, you will have the opportunity to apply neuromarketing strategies and tools in a hands-on way, using real neuroscientific techniques through practical exercises. You will develop a strategic Customer Experience project to be presented to a panel of P&G managers.
3. Flexibility
Whether you're a graduate or a professional, you can take part in live, interactive online classes or access the recordings whenever you prefer, allowing you to balance your studies and career without compromise.
4. International Bootcamp
Live an intensive one-week experience in global business capitals such as Silicon Valley, London, Paris, Rome, Barcelona, China, Lagos, and more.
Strengthen your international leadership skills, enhance your CV, and expand your network in top-tier professional environments.The international Bootcamp in Rome is included in the Master’s tuition fee. .
Among our partners
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Career and Entrepreneur Services
True Link with Companies
Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.
What do our students think?
"The Master provided me with a truly broad perspective on various aspects of the marketing world, and the internship is a great opportunity to put the theoretical knowledge I’ve gained into practice. In my job, I often deal with many of the topics covered in class, and the combination of theory and practice is helping me to better consolidate the concepts."
Francesco E.
"The interaction between students and staff is truly unique. From the application process to the classes, everything is very personal yet always professional. Professors know the students by name and are flexible enough with the course structure to adapt it to the students' interests.
I really appreciated this aspect!"
Anna M.
© Rome Business School 2025 - All Rights Reserved
Master in Neuromarketing & Customer Experience
Program Content
CX Ecosystem and Tech trends applied to CX
Deepen your understanding of sustainability, ethics, technological innovation, and data-driven customer experience to turn ideas into business solutions.
Brand Management and Experience
Explore the evolution of branding in the digital age and gain the tools to build and manage brand identity and experience.
During our Master in Neuromarketing & Customer Experience students will learn:
Consumer Behavior
Analyze consumer psychology, decision-making and perceptual mechanisms, and their impact on marketing and sales strategies.
Neuromarketing and Research Methods
Discover neuromarketing methodologies, the advantages of sensory data, and how to apply them in-store and within product strategies.
Customer Experience Management
Manage and monitor the customer experience across all company touchpoints using VoC tools and data-driven optimization.
Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to gdpr@romebusinessschool.com. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.
REQUEST INFORMATION
30%
UP TO
Scholarship
valid until
June 15th
Top #3
Business School in Italy
Learning Option
Online o On Campus
Language
English
