Master in Brand Management and Communication
Shaping Tomorrow’s Brand Leaders Worldwide
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Career Impact
+28% Average salary increase, after 1 year of completing the Master.
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Business Practice Lab with Havas
hands on classes with managers from Havas.
Recognized by International Rankings
Our Master is recognized by top international Rankings such as QS Ranking and Eduniversal
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Why study a Master in Rome Business School?
Flexibility
Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
International Faculty
Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.
Why choose our Master in Brand Management
and Communication?
1. Career Impact
+23% average salary increase one year after completing the Master. Our alumni are currently professionals at leading companies such as Maserati, Amazon, P&G, and L'Oréal.
2.Business Practice Lab with Havas
Meet the managers and experience 12 hours of hands-on training with Meta professionals. Challenge yourself by tackling a real-world business case in the classroom, applying everything you have learned.
3. Career Accelerator Program
Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.
4. Brand Strategy & Crisis Management Simulations
Students will develop a communication plan for managing hypothetical crises, identifying critical factors, stakeholders involved and communication channels. Defining message and response strategies to protect brand reputation.
Among our partners
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Career and Entrepreneur Services
True Link with Companies
Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.
What do our students think?
"By obtaining this degree, I had the opportunity to develop a comprehensive skill set encoppasing business knowledge, marketing strategies, consumer behavior, sales techniques and data analysis.
These skills were highly sought after in the competitive business world and provided me with a solid foundation for success".
Ana R. - Oman
"I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience."
Maria D. - Spain
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Master in Brand Management and Communication
Program Content
Human Resources Management
- Talent lifecycle management designed to generate sustainable competitive advantage.
- Aligning HR policies with corporate culture and core strategic objectives.
Management Accounting for Decision Making
- Proficiency in cost management, budgeting, and CVP analysis for performance monitoring.
- Analytical evaluation of financial impact and ROI for strategic investment decisions.
Geopolitcs
- Analysis of geopolitical forces and political risks to guide corporate decisions in complex international environments. .
- Managing sanctions, trade disputes, and international relations for informed, forward-looking decisions.
Data Analytics for Managers
- Equips students with the basics of data analysis.
- Emphasis on interpreting large datasets for business strategy and decision-making.
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Project & Operations Management
- Implementation of modern methodologies for project management and transformational.
- Bridging operations and corporate strategy to optimize managerial decision-making.
During the Master in Brand Management and Communication, students will learn:
Traditional and Digital Marketing
- Analysis of marketing principles, pricing frameworks, and integrated communications.
- Development of multi-channel promotional strategies (Social Media, Email, Digital Assets).
Business Strategy
- Developing long-term corporate direction through functional integration and SBU (Strategic Business Units) analysis.
Economics
- Introduction to essential accounting and economic tools for high-level managerial decisions.
- Leveraging economic logic for strategic problem-solving in regulated and competitive markets.
Top #3
Business School in Italy
Learning Option
Online o On Campus
Language
English
30%
UP TO
Scholarship
valid until
June 15th