Master in Brand Management and Communication
Shaping Tomorrow’s Brand Leaders Worldwide
Starting Date
October 2025
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Career Impact
+28% Average salary increase, after 1 year of completing the Master.
02
Business Practice Lab with Havas
12hs-hands on classes with managers from Havas.
Recognized by International Rankings
Our Master is recognized by top international Rankings such as QS Ranking and Eduniversal
03
Why study a Master in Rome Business School?
Flexibility
Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
International Faculty
Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.
Learning Option
OnCampus
Language
English
Why choose our Master in Brand Management
and Communication?
1. Career Impact
+23% Average salary increase, after 1 year of completing the Master. Our students are working today in companies such as GroupM, Dentsu, and L'Oreal.
2.Business Practice Lab with Havas
Meet the managers, do a 12hs-hands on classes with managers from Havas. Students are expected to apply the skills and knowledge learned by working on a challenge provided in the lab.
3. Career Accelerator Program
Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.
4. Brand Strategy & Crisis Management Simulations
Students will develop a communication plan for managing hypothetical crises, identifying critical factors, stakeholders involved and communication channels. Defining message and response strategies to protect brand reputation.
Among our partners
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Career and Entrepreneur Services
True Link with Companies
Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.
What do our students think?
"By obtaining this degree, I had the opportunity to develop a comprehensive skill set encoppasing business knowledge, marketing strategies, consumer behavior, sales techniques and data analysis.
These skills were highly sought after in the competitive business world and provided me with a solid foundation for success".
Ana R. - Oman
"I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience."
Maria D. - Spain
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Master in Brand Management and Communication
Program Content
Financial Statement Analysis
- Provides tools to interpret and evaluate financial statements.
- Focus on applying financial data in decision-making processes.
Project & Operations Management
- Enables students to manage projects effectively.
- Emphasizes data analysis and problem-solving using a diagnostic approach.
Marketing: Traditional and Digital
- Explores the role of marketing in organizational decisions.
- Covers both traditional and digital marketing strategies and tools.
Brand Analysis and Strategy
- Perform an in-depth analysis of a company’s brand.
- Assess brand positioning, identity, and competitive environment.
- Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Propose strategic recommendations to enhance brand competitiveness.
Crisis Communication Planning
- Develop a crisis communication plan for a hypothetical scenario.
- Identify potential crisis factors, stakeholders, and communication channels.
- Outline key messages and media response strategies.
- Conduct a mock exercise to simulate managing public relations during a crisis.
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Managerial Economics
- Prepares students with the fundamentals of entrepreneurship.
- Covers key concepts in business planning and economic decision-making.
During the Master in Brand Management and Communication, students will learn:
Strategic Thinking and Planning in Marketing and Sales
- Develop skills in strategic planning related to marketing and sales.
- Focus on aligning marketing strategies with overall business objectives.
Business Strategy
- Students learn to identify and analyze Strategic Business Units (SBUs).
Management Accounting for Decision Making
- Introduces essential accounting tools for managerial decisions.
- Topics include: Cost management; Budgeting; Cost-Volume-Profit (CVP) analysis & Investment appraisal techniques
30%
UP TO
Scholarship
Data Analytics for Managers
- Equips students with the basics of data analysis.
- Emphasis on interpreting large datasets for business strategy and decision-making.
