Master in Marketing and Sales
Lead the Future of Marketing: Master Strategy, Innovation, and Global Sales
Starting Date
October 2025
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Career Impact
+23% Average salary increase, after 1 year of completing the Master. Our alumni work in prestigious companies in the Marketing Sector such as Coca Cola, Unilever, Nestlè, Red Bull and P&G
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Digital Marketing Certifications
Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications
Recognized by International Rankings
Our Master is recognized by top international Rankings such as QS Ranking and Eduniversal
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Why study a Master in Rome Business School?
Flexibility
Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
International Faculty
Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.
Learning Option
Online or OnCampus
Language
English
Why choose our Master in Marketing and Sales?
1. Business in Action
Experience immersive learning through Business Practice Labs with companies like Coca-Cola, tackle real-world assignments in omni-channel strategy, pitch your product’s value in role-plays, and explore ethical branding through greenwashing analysis. Wrap it all up with a Capstone Project to design a full marketing or business plan.
2. Career Accelerator Program
Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.
3. International Bootcamp
Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China, Grand Tour of Italy, Porto, Dublin and Tuscany.
4. Management Oriented
This master will provide you with tools and skills to build data-driven strategic plans, understand the marketing mix and navigate global trends like digitalization and sustainability. You’ll also develop a robust Sales Management Plan and grow into an innovative, ethical leader ready to make a real impact.
Among our partners
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Career and Entrepreneur Services
True Link with Companies
Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.
What do our students think?
"Choosing to pursue a Master in marketing and sales was an exciting decision for me. It offered a wide range of benefits that aligned perfectly with my career goals and aspirations. By obtaining this degree, I had the opportunity to develop a comprehensive skill set encoppasing business knowledge, marketing strategies, consumer behavior, sales techniques and data analysis.
These skills were highly sought after in the competitive business world and provided me with a solid foundation for success".
Ana R. - Oman
"I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience."
Maria D. - Spain
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MASTER IN MARKETING AND SALES
Program Content
The Master in Marketing and Sales aims participants to acquire a foundational understanding of management, then specialize in Marketing and sales, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.
Ranked among the TOP 50 Master's worldwide according to Eduniversal.
Leadership Program - Interactive courses designed to improve your soft skills.
International Bootcamps - Partnership with Cartier & Sup de Lux, or explore other International Bootcamp destinations such as, Tuscany, Barcelona, Nigeria, Dublin, Porto, China, London, Grand Tour Italy, Qatar, Rome and Silicon Valley (US).
Company Visits - Gain insights into how companies such as Fendi, D&G, Hugo Boss, & Bulgari operate with organised company shadowing.
Exclusive Company Visits - Meet the managers of Alibaba, Almawave and Nokia Bell Labs.
Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to info@romebusinessschool.it. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to info@romebusinessschool.it or by post to Rome Business School, At.: Data Protection Manager, Via degli Scialoja 18, 00196, Rome.
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Strategic Marketing & Sales
- Setting the Distribution “multi-channel engine“
- Go to Market : strategy and planning
- B2B Industry marketing and sales
During the Master in Marketing and Sales, students will learn:
Marketing & Sales: Core Drivers
- Valuing the Marketing Mix.
- Managing Sales and Sales NetworksProduct Validation Techniques.
- Pricing Strategies.
- Customer Journey Mapping – CRM And Customer Experience.
- Sales Force Motivation and Compensation.
- Combining Marketing and Sales Strategy.
Digital Marketing and Web Empowering
- Web Design and Web Management
- e-commerce Optimization (Google Analytics)
- Lead generation: Google Adwords, Social Media Marketing and Programmatic Advertising (Preparation for Google Ads Certification)
- Search Engine Optimization (SEO)
- Omnichannel Marketing Evolution
The Value of Communication in Marketing and Sales
- Impactful Branding & Advertising.
- Key Account Management & Sales Pitch and Sales Promotion.
30%
UP TO
Scolarship