Master in Marketing and Growth Hacking

Mastering the marketing of tomorrow: data, growth and innovation globally

Starting Date

October 2025

Placement rate of 98% after 1 year of completing the Master's program

Business Practice Lab with Meta. Apply innovative growth hacking techniques in a simulated business environment!

30% scholarships valid until July 31st

Why study a Master in Rome Business School?

Flexibility

Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

International Faculty

Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.

Learning Option

On Campus or Online

Language

English

Why choose our Master in Marketing and Growth Hacking?

1. Career Impact

Placement rate of 98% after 1 year of completing the Master's program. Our students find jobs in prestigious companies such as: Amazon, Google, Microsoft.

2. Business Practice lab with Meta

Apply innovative growth hacking techniques in a simulated business environment. Under the guidance of industry experts, you'll have the opportunity to design and implement experimental strategies to drive customer acquisition and retention.

3. International Bootcamp

Practice global leadership and differentiate your CV by gaining international experience while learning business. Explore key sectors in some of the world's most cosmopolitan business hubs like Silicon Valley, China, London and Dublin. The Master includes the Barcelona Bootcamp.

4. Digital Marketing Certifications

Gain hands-on experience in managing campaigns across major digital platforms and earn globally recognized certifications such as Google Ads Search, Google Analytics 4, and Meta. A concrete added value to strengthen your professional profile.

Among our partners

Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.

Career and Entrepreneur Services

True Link with Companies

Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.

What do our students think?

"Choosing to pursue a Master in marketing and sales was an exciting decision for me. It offered a wide range of benefits that aligned perfectly with my career goals and aspirations. By obtaining this degree, I had the opportunity to develop a comprehensive skill set encoppasing business knowledge, marketing strategies, consumer behavior, sales techniques and data analysis.
These skills were highly sought after in the competitive business world and provided me with a solid foundation for success".

Ana R. - Oman

"I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience."

Maria D. - Spain

MASTER IN MARKETING AND GROWTH HACKING

Program Content

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Analytical, Digital, and Responsible Marketing

Proficiently use digital tools like Google Ads, SEO, SEM, and social media to create and evaluate effective digital campaigns.

During the Master in Marketing and Growth Hacking, students will learn:

Data-Driven and Sustainable Marketing Strategies

Develop and implement data-driven marketing strategies aligned with organizational goals, using consumer insights and market analysis to guide decisions.

Technology, Data, and Innovation in Marketing

Interpret data and make evidence-based marketing decisions using analytics methods, such as web analytics and A/B testing.

Data Strategy, Digital Tools & Growth Hacking

Apply growth hacking techniques to scale businesses quickly, using experimental strategies and performance metrics for customer acquisition and retention.

30%

UP TO

Scholarship

valid until July 31st

Data, Performance, and Ethical Impact in Marketing

Develop and lead sustainable marketing and CSR initiatives, developing strategies that balance organizational goals with ethical and environmental considerations.