Master in Sports and Lifestyle Management
Become a professional in the strategic management of the global sports business.
Starting Date
October 2025
01
+55% salary increase after completing the Master’s program
02
Networking and opportunities with key sports partners: Adidas, Puma, Juventus
30% scholarships
available until June 10th
03
Why study a Master in Rome Business School?
Flexibility
Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
International Faculty
Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.
Methodology
Online or On Campus
Language
English
Why choose our Master in Sports and Lifestyle Management?
1. Career Impact
+55% average salary increase after the Master.
Our students work for leading companies in the industry.
2. Practice Lab with Adidas
Thanks to our network of international partners, you will take part in a 12-hour hands-on lab led by managers from national and international companies.
You'll apply theoretical concepts to real business cases and learn how to prepare and present them professionally.
3. International Bootcamp
Enjoy an intensive one-week experience in global business capitals such as Silicon Valley, London, Paris, Rome, Barcelona, China, Lagos, and more.
Strengthen your international leadership, enhance your CV, and expand your professional network in high-level business environments.
4. Meet Industry Leaders
Exclusive company visits to organizations like Adidas, Puma, Juventus, and Nike offer students the opportunity to build strategic connections and learn directly from key players in international business.
Among our partners
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Career and Entrepreneur Services
True Link with Companies
Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.
What do our students think?
“This Master was both enriching and challenging. It changed the way I think, allowing me to shift from being just an athlete on the field to becoming a manager capable of understanding the business that takes place within and around the sports industry.”
Eyong E.
“For me, the greatest value offered by RBS was the network the school has managed to build over time. Having the opportunity to engage with professionals from major sports organizations and better understand what they are looking for was truly invaluable.”
Jo W.
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Master in Sports and Lifestyle Management
Program Content
Sports Management and Marketing
Develop skills in tournament organization, event management, sponsorships, eSports, and fan engagement strategies.
Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to info@romebusinessschool.it. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to info@romebusinessschool.it or by post to Rome Business School, At.: Data Protection Manager, Via degli Scialoja 18, 00196, Rome.
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Sports and Lifestyle Branding, Advertising and Selling
Gain insights into sports brand management, advertising, pricing strategies, e-commerce, merchandising, and the influence of influencers in the sports and lifestyle sectors.
During the Master in Sports and Lifestyle Management, students will learn:
Sports Industry
Explore the governance, economics, and organization of international sports, analyzing industry trends and the role of key institutions such as the IOC, FIFA, and UEFA.
Innovation & Sport Tech in Sports and Lifestyle Management
Analyze ESG trends, technological innovation, data-driven decision-making, and the principles of sports law from an ethical and sustainable perspective.
Duration
12 months
Football Business Management
Understand the structure of the football business, governance, club management, financial reporting, and the role of sports agents.
Sports and Lifestyle Event Management
Learn about media rights, sponsorship, event operations, and public relations in the sports and lifestyle industries.
