Master in Customer 
Experience Management 

Starting Date

October 2025

01

28% average salary increases after the Master’s program.

02

Business Practice Lab with Amazon 

30% scholarships 
available until July 15th

03

Why study a Master in Rome Business School?

Flexibility

Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

International Faculty

Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.

Learning Option

Online or OnCampus

Language

English

Why choose our Master in Customer 
Experience Management? 

1. Career Impact

28% average salary increases after the Master’s program, thanks to advanced skills, greater autonomy, and higher responsibilities. Our students go on to work for top companies such as Amazon, Nike, Ferrari and Nestlé

2. Customer Journey Mapping Workshop

Students collaborate in teams to map out the entire customer journey for a selected brand or service. 
By identifying key touchpoints, emotions, and pain points, they develop a deep understanding of the user experience and propose thoughtful improvements or redesigns based on their findings.

3. Agile CX Simulation

Students manage a customer experience project using agile frameworks like Kanban and Scrum. Teams take on roles such as Product Owner or Scrum Master, update Trello boards, and conduct retrospectives to reflect on their process and results.

4. Business Practice Lab with Amazon 

Working alongside Amazon managers, students tackle a real business challenge in a collaborative team environment. They apply their problem-solving skills and present their proposed solutions to Amazon professionals.

Among our partners

Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market. 

Career and Entrepreneur Services

True Link with Companies

Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company. 

What do our students think?

"Choosing to pursue a Master in marketing and sales was an exciting decision for me. It offered a wide range of benefits that aligned perfectly with my career goals and aspirations. By obtaining this degree, I had the opportunity to develop a comprehensive skill set encoppasing business knowledge, marketing strategies, consumer behavior, sales techniques and data analysis. 
These skills were highly sought after in the competitive business world and provided me with a solid foundation for success". 

Ana R. - Oman 

"I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience."

Federico P.

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MASTER IN CUSTOMER EXPERIENCE MANAGEMENT

Program Content

Performance, Governance & CX Responsible:

  • CX KPIs & ROI of Experience 
  • CX Governance & Continuous Improvement 
  • Sustainability and Ethics in Customer Experience

Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to info@romebusinessschool.it. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to info@romebusinessschool.it or by post to Rome Business School, At.: Data Protection Manager, Via degli Scialoja 18, 00196, Rome.

REQUEST INFORMATION

Experience Design and Innovation

  • Design Thinking for Customer Innovation
  • Service Design & Blueprinting
  • User Prototyping & Testing

During the Customer Experience Management, students will learn:

Customer Centric Strategy

  • Customer Journey Mapping & Touchpoint Analysis 
  • Development of Segments & Personas 
  • Customer-Centric Culture & Organizational Transformation

Customer Experience and AI Innovation

  • AI and Machine Learning in CX
  • Data Analytics & Customer Insight Platforms
  • Omnichannel CX & Real-Time Personalization

Agile CX Project Management

  • Scrum & Agile for CX Teams
  • CX Workflow Optimization with Kanban
  • Leadership and Cross-Functional Collaboration

30%

UP TO

Scholarship

valid until July 15th

Implementation of Innovation and Future Trends:

  • CX Strategic Planning and Implementation 
  • Trend Identification & Future Scenario Design 
  • Co-Creation with the Client & Collaborative Innovation