Master in Digital Marketing and
Business Transformation

Become a digital marketing leader and gain the skills to thrive in the digital world.

Career Impact

+34% average salary increase after completing the master's program. Work in prestigious industry companies such as Amazon, Microsoft, and Coca Cola.

Recognized by International Rankings

Our Master is recognized by top international Rankings such as QS Ranking and Eduniversal

Why study a Master in Rome Business School?

Flexibility

Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

International Faculty

Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.

Why choose our Master in Digital Marketing and Business Transformation?

1. AI for Digital Marketing

Integrate Artificial Intelligence into your strategies.
The Master includes a dedicated module on AI applied to Digital Marketing: you will learn how to use advanced tools for data analysis, campaign strategy development, performance optimization, and process automation, turning insights into measurable results.

2. Connect with top companies

Throughout the Master, you will gain exposure to leading global companies shaping the digital industry, including Google, Meta and TikTok.

3. International Bootcamp

Broaden your global business perspective with a one-week intensive Bootcamp in Silicon Valley or China, exploring key sectors in tech and business. Choose from other immersive locations like Rome, Paris, Barcelona, Qatar, and more, for a hands-on, international learning experience focused on the business world.

4. Guided by Industry Experts

Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.

Among our partners

Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.

Career and Entrepreneur Services

True Link with Companies

Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.

What do our students think?

"The master gave me the essential tools to start working in a company. Thanks to the workshops organized by the career services department, in the interview, I was able to show the project that I have done and my capabilities."

Giulia T. - Italy

"I chose RBS because of the syllabus and the description of the courses they were going to teach us. They sounded very interesting and practical, such as the Practice Lab sessions.
I chose RBS because of the possibility of visiting real companies in the marketing industry, as well as having a comprehensive training for the core courses of leadership, economics, and project development, among others."

Camila D. - Ecuador

MASTER IN FASHION MANAGEMENT

Program Content

The International Master in Digital Marketing and Business Transformation is designed for professionals eager to explore how emerging technologies drive business innovation, reshape corporate culture, and enhance customer experiences. This program equips students with the expertise to navigate digital disruption and evolving market demands, empowering them to lead transformation in global businesses.

Exclusive Company Visits - Meet the managers of Alibaba, Almawave and Nokia Bell Labs.

Marketing Practice Lab with Meta - Manage a real budget on major digital platforms with Engineering, one of Italy's leading marketing agencies, will demonstrate the workings of true professionals.

Learn with Industry Experts - You will be guided and learn from the program director, Sabina Eminente, an accomplished international manager with a background in high-profile brands.

Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to gdpr@romebusinessschool.com. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

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Branding and Content Marketing

Defining your Brand Positioning Strategy, Brand Character and Brand Story
Content Marketing: Customer Journey Mapping and Content Strategy
Content Design and Content Creation in the AI era: Text, Visual, Video, Audio

During the Master in Digital Marketing students will learn:

Setting the Ground for a Successful Customer-Centric Market Strategy

Methodologies for Market Evaluation and Business Goals Alignment
Understanding Your Customers (B2C and B2B) and Their Decision Drivers
Mastering Data and Data-Driven Decisions – part 1
Mastering Data and Data-Driven Decisions – part 2 (focus on Google Analytics)

Digital Advertising and Communication

Google Ads and Other Google Channels (Including focus on Google Ads Certification)
Social Media Channels and Advertising (including Meta, Tiktok, Linkedin, X)
Other Digital Advertising (including Amazon, Programmatic, Omnichannel) and Media Budgeting

Managing Owned Digital Channels and Customer Base

Website Creation and Management, UX and SEO
E-commerce, CRO, Marketing Automation and E-mail Marketing
Customer Data Management, Customer Relationship Management and Loyalty

30%

UP TO

Scholarship
valid until
July 15th

Top #3

Business School in Italy

Learning Option

Online o On Campus

Language

English

AI for Digital Marketing

Discover how to Integrate Artificial Intelligence into your strategies. We are the No. 1 Business School in Italy for years of AI education.