Master in Digital Marketing and
Business Transformation
Become a digital marketing leader and gain the skills to thrive in the digital world.
Starting Date
October 2025
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Career Impact
+23% average salary increase after completing the master's program. Work in prestigious industry companies such as Amazon, Microsoft, and Coca Cola.
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Digital Marketing Certifications
Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.
Recognized by International Rankings
Our Master is recognized by top international Rankings such as QS Ranking and Eduniversal
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Why study a Master in Rome Business School?
Flexibility
Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
International Faculty
Significantly, 90 percent of our faculty combine teaching with active roles in various international market sectors. By combining academic rigor with practical tools, techniques and methodologies, they enrich your education and align your profile with the needs of the job market from day one.
Learning Option
Online or OnCampus
Language
English
Why choose our Master in Digital Marketing and Business Transformation?
1. Business in Action
Students have the chance to network with professionals during company visits and take part in a hands-on Digital Marketing Challenge in the Business Practice Lab, creating real AdWords and Meta ads campaigns with actual budgets. The experience culminates in a Capstone Project, where students apply everything they've learned by developing a full digital marketing or business transformation plan, either on a real company challenge or a custom group project.
2. Google Certifications.
During the Master's Program you will gain the knowledges needed to prepare them for Google Certifications like Google Ads and Google Analytics.
3. International Bootcamp
Broaden your global business perspective with a one-week intensive Bootcamp in Silicon Valley or China, exploring key sectors in tech and business. Choose from other immersive locations like Rome, Paris, Barcelona, Qatar, and more, for a hands-on, international learning experience focused on the business world.
4. Guided by Industry Experts
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Among our partners
Our company partners, professional headhunters and business mentors work together to help students acquire personal and professional skills to face today’s labor market.
Career and Entrepreneur Services
True Link with Companies
Observe a professional's workday directly in the field so as to gain a greater understanding of the job position and the department and/or division of the company.
What do our students think?
"The master gave me the essential tools to start working in a company. Thanks to the workshops organized by the career services department, in the interview, I was able to show the project that I have done and my capabilities."
Giulia T. - Italy
"I chose RBS because of the syllabus and the description of the courses they were going to teach us. They sounded very interesting and practical, such as the Practice Lab sessions.
I chose RBS because of the possibility of visiting real companies in the marketing industry, as well as having a comprehensive training for the core courses of leadership, economics, and project development, among others."
Camila D. - Ecuador
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MASTER IN FASHION MANAGEMENT
Program Content
The International Master in Digital Marketing and Business Transformation is designed for professionals eager to explore how emerging technologies drive business innovation, reshape corporate culture, and enhance customer experiences. This program equips students with the expertise to navigate digital disruption and evolving market demands, empowering them to lead transformation in global businesses.
Exclusive Company Visits - Meet the managers of Alibaba, Almawave and Nokia Bell Labs.
Marketing Practice Lab with Meta - Manage a real budget on major digital platforms with Engineering, one of Italy's leading marketing agencies, will demonstrate the workings of true professionals.
Learn with Industry Experts - You will be guided and learn from the program director, Sabina Eminente, an accomplished international manager with a background in high-profile brands.
Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to info@romebusinessschool.it. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to info@romebusinessschool.it or by post to Rome Business School, At.: Data Protection Manager, Via degli Scialoja 18, 00196, Rome.
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Branding and Content Marketing
- Defining your Brand Positioning Strategy, Brand Character and Brand Story
- Content Marketing: Customer Journey Mapping and Content Strategy
- Content Design and Content Creation in the AI era: Text, Visual, Video, Audio
During the Master in Digital Marketing students will learn:
Setting the Ground for a Successful Customer-Centric Market Strategy
- Methodologies for Market Evaluation and Business Goals Alignment
- Understanding Your Customers (B2C and B2B) and Their Decision Drivers
- Mastering Data and Data-Driven Decisions – part 1
- Mastering Data and Data-Driven Decisions – part 2 (focus on Google Analytics)
Digital Advertising and Communication
- Google Ads and Other Google Channels (Including focus on Google Ads Certification)
- Social Media Channels and Advertising (including Meta, Tiktok, Linkedin, X)
- Other Digital Advertising (including Amazon, Programmatic, Omnichannel) and Media Budgeting
Managing Owned Digital Channels and Customer Base
- Website Creation and Management, UX and SEO
- E-commerce, CRO, Marketing Automation and E-mail Marketing
- Customer Data Management, Customer Relationship Management and Loyalty
30%
UP TO
Scolarship