Bachelor in Business and Marketing

Go Beyond with a Bachelor that transforms you into a professional ready to lead, innovate, and succeed worldwide.

Starting Date

September 2026

98% placement rate upon graduation

UK Tutoring: Each student can rely on the support of a Personal Tutor

Double Certification: UK Bachelor Degree + RBS Diploma

Learning Option

Online o On Campus

Language

English

Why choose our Bachelor in
Business and Marketing?

1. Earn a UK Degree in the heart of Rome

Rome Business School and Teesside University have partnered to deliver an outstanding academic path. Students complete 180 ECTS and 360 UK credits, achieving two valuable qualifications:

Bachelor of Arts in Business and Marketing, awarded by Teesside University, recognized for its academic excellence and global standards.
Diploma in Business and Marketing, issued by Rome Business School, with a practical, career-focused approach.

This unique combination blends international recognition with the cultural experience of studying in Rome, equipping students to thrive in today’s competitive business world.

2. Career support to Kick Start Your Career

Access personalized career services designed to help you achieve your professional goals. From coaching and interview preparation to tailored opportunities on our exclusive job portal, you will be guided every step of the way.

With Italy’s largest Career Fair, where over 100 companies and 200 recruiters meet students for 2,400 interviews in just one day, you will benefit from unique exposure to global employers. Thanks to this network and continuous support, the majority of students secure job offers before graduation.

3. Learn from Industry Practitioners and Build Cutting-Edge Skills

Gain real-world insights from executives at companies such as Google, Meta, Nike, Coca Cola, through projects and expert talks. These experiences take learning beyond textbooks, immersing you in the realities of today’s global economy.

At the same time, exclusive programs such as the Leadership Program and the InsightX Program will equip you with in-demand skills. You will build digital expertise step by step, from Excel, Marketing Intelligence, and Canva design to Google Analytics, Tableau, and Marketing Automation, ensuring that theory is consistently transformed into practice.

4. Increase Your Employability through Customization Tracks

Tailor your academic path by choosing one of three specialization tracks: Artificial Intelligence, Entrepreneurship & Innovation, or Careers in Italy’s Public Sector & NGOs. Each track combines academic study with practical applications through case studies, assessments, and interactive projects.

In addition, you will have the chance to participate in international bootcamps in China for on-campus students or in Rome for online students, expanding your cross-cultural skills and professional network while gaining valuable exposure to global business environments that takes you beyond the classroom and into real-world impact.

Among our partners

What do our students think?

"The international environment, the modular teaching system, and the personal experiences shared by both faculty and students are the most valuable aspects of RBS."

Andreea B. – Romania

"I consider that the most valuable thing about RBS is its cultural richness. It is possible to do networking with people from many countries. It is also good that most of these people have a strong professional background, so it is possible to learn from them and share knowledge."

Jerome D. – France

Bachelor Degree in Business and Marketing

Program Content

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During the Bachelor Degree in Business and Marketing, students will learn:

Year 1

Students will begin their journey into the world of business by building a solid foundation in marketing, consumer culture, and business enterprise, developing the essential skills to succeed both in academia and in their future careers. Through courses such as Marketing Insights, Consumer Culture, Business Enterprise, and The Future of Work, they will gain the knowledge and perspective needed to understand how today’s challenges are shaping tomorrow’s opportunities. Their experience will extend beyond theory with practical labs focused on Excel for Marketers, Marketing Intelligence, and Visual Content Design with Canva and Creative Tools: skills that are vital for their studies and highly valued in the workplace. Beyond the classroom, students will be encouraged to take an active role in the RBS community as representatives, mentors, ambassadors, or by creating their own student clubs, making a lasting impact on campus life.

Module 1 | Marketing Insights | 15 ECTS / 30 UK Credits
Explore how emerging technologies and shifting workplace cultures drive the development of efficient business models. You will analyze the impact of innovation on organizations to identify strategic opportunities and navigate the evolving professional landscape.
Module 2 | Consumer Culture | 15 ECTS / 30 UK Credits
Examine the psychological and social drivers of consumer behavior to inform effective marketing strategies in contemporary society. You will analyze consumer culture and the impact of brand influence to evaluate and develop successful communication campaigns.
Module 3 | Business Enterprise | 15 ECTS / 30 UK Credits
This module introduces the circular economy and guides you in developing a social-impact business idea into a tangible digital venture.
Module 4 | The Future of Work | 15 ECTS / 30 UK Credits
Explore how emerging technologies reshape business models and workplace cultures, teaching you to identify future strategic opportunities analyzing the impact of rapid innovation on professional environments.

Duration

3 Years

Year 2

Students will delve into intermediate modules in marketing, consultancy, and social media, strengthening their ability to apply concepts and tools to real-world contexts. They will build analytical and decision-making skills to address the challenges of today’s dynamic marketing environment. Through the use of digital and data-driven tools such as Google Analytics, Web Tracking, and Tableau, they will learn to interpret real-world insights and develop strategies for effective digital marketing. The year also includes the design and management of social media campaigns, focusing on audience engagement and content creation. Finally, students will take part in a practical consulting project with a real company, applying their knowledge to develop strategic marketing plans while also reflecting on personal branding and career development.

Module 1 | Marketing in Practice | 15 ECTS / 30 UK Credits
This module advances marketing knowledge into strategic management, focusing on creating comprehensive plans that address environmental opportunities and threats. You will evaluate strategic choices and analyze socioeconomic trends to effectively navigate a rapidly changing market landscape.
Module 2 | Social Media Management | 15 ECTS / 30 UK Credits
Explore how social media facilitates digital engagement, teaching how to create and manage professional content. You will experiment with various media formats and analyze real-time metrics to master the art of high-performing digital communication.
Module 3 | Consultancy in Practice | 15 ECTS / 30 UK Credits
Apply organizational behavior and management theories to a live consultancy project by collaborating with a local business and working in groups.
Module 4 | The Future of You | 15 ECTS / 30 UK Credits
This module promotes lifelong learning and career exploration by encouraging personal growth through online certifications. You will enhance your professional readiness by building a strong personal brand and a strategic online presence.

Year 3

Students will explore the future of business and society, examining global challenges through the lens of sustainability and ethical responsibility while developing critical thinking to propose innovative solutions. They will also study marketing research and digital media, acquiring the skills to design campaigns, analyze consumer behavior, and apply advanced tools for content creation and customer engagement. The year includes in-depth study of digital marketing techniques, from analytics and communication strategies to no-code automation and CRM systems, providing both creative and technical expertise. To conclude the program, students will carry out an independent marketing project, applying what they have learned through a thorough analysis of a chosen topic while reflecting on their personal and professional development.

Module 1 | Reimagining the Future of Business and Society | 15 ECTS / 30 UK Credits
Using a systems-thinking lens, you will analyze the global impact of the UN Sustainable Development Goals by exploring both utopian and dystopian future scenarios.
Module 2 | Marketing Research | 15 ECTS / 30 UK Credits
Develop essential marketing research skills, covering ethical conduct, research design, and data analysis techniques. Students will learn to link theory to practice by creating a formal research proposal that addresses contemporary business challenges.
Module 3 | Digital Media and Content Marketing | 15 ECTS / 30 UK Credits
Create persuasive digital content, from short videos to social media graphics, to drive engagement and conversions. You will master essential skills like audience profiling and analytics through case studies and portfolio work.
Module 4 | Marketing Project | 15 ECTS / 30 UK Credits
Apply your degree-acquired skills to a live marketing project through original research and practical application, conducting in-depth analysis to develop strategic solutions and deliverables for a real-world organization.

30%

UP TO

Scholarship
valid until
May 31st